In early 2024, Roman (founder) decided to take it upon himself to start a clothing brand which has now grown into what it is today. Customers/supporters are seen as a family to him. The brand influence is used to hopefully inspire people to be what they aspire to be and achieve. This is also shown in some of his designs such as the '2FLY4U' joggers demonstrating how you should ignore all the people that bring negative energy into your life. You are better than that.
